Politicians’ digital advertising up 100%

Today, this article on Mashable caught our attention. A new survey released by STRATA found that politicians have dramatically increased their spending on digital advertisements. Political candidates have spent 100% more to buy ads on sites like Facebook, Twitter and YouTube in 2011-2012 compared to 2010. 92% of respondents said Facebook was their “top social medium of choice” for the advertisements, with Twitter coming in second. What do you think? How much do digital ads impact your choice for a candidate? Post your comments here!