Today, President Obama announced the launch of “Joining Forces”, a national campaign that focuses on connecting military families with their communities. The initiative will encourage businesses to hire military families, assist schools with support systems for children of military parents and lend a hand to citizens willing to reach out to service members in their community through small acts of kindness.
During a ceremony at The White House, President Obama and Vice President Biden delivered remarks to a room full of military brass, veterans, current service members and their loved ones.
The White House will partner with corporations like Walmart, Sears, Siemens and Cisco to develop a better framework for hiring military veterans and their relatives. “Joining Forces” will also focus on career development and help establish military family-friendly work environments once individuals are placed.
“These families, these remarkable families, are the force behind the force. They too are the reason we’ve got the finest military in the world,” said President Obama. “This is a matter of national security. It’s not just the right to do, but also makes this country stronger,” he continued.
The President and Vice President weren’t alone in their efforts. First Lady Michelle Obama and Jill Biden also spoke at the event. “Unlike our troops, military families don’t wear uniforms so we don’t always see them but like our troops, these families are proud to serve and they don’t complain,” said the First Lady.
The President asserted that his administration continues to work on developing and promoting programs that help ease deployments during and after service. “My administration is working to implement nearly 50 specific commitments to improve the lives of military families. Everything from protecting families from financial scams to improving education for military kids and spouses, to stepping up our fight to end homelessness among veterans.”