John King, USA

The latest political news and information on the most important stories affecting you.
September 29th, 2010
03:02 PM ET

Tonight on JKUSA: Walmart Moms

In 2004, George W. Bush relied on the support of soccer moms throughout the country to help secure reelection. In 2008, a new voting bloc of middle-class mothers emerged and again proved crucial in helping propel Barack Obama to victory. Dubbed “Walmart Moms,” these moderate, middle-class women make up more than 15 percent of the electorate and favored Obama over John McCain by five percentage points. Tonight on John King, USA we’ll talk to two pollsters from  firms Public Opinion Strategies and Momentum Analysis, who have important new findings on how these women feel about the direction of the country now, and how congressional candidates can win their vote in November.

For a look at the new research, check out the links below.

Key findings Walmart Moms

Walmart Moms National Data Poll

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soundoff (10 Responses)
  1. Jim Carroll

    Jack, if you care about reforming education, you should read my book.
    The purpose of this book is to show that the major problem with public education is an adminstrative one. All administrators including
    the National Department of Education, the State Department of Education, the school board members, the superintendents, the supervisors, and
    the school principals do not know what it is they are supposed to be doing. From the beginning of time, all successful people, succcessful enterprises,
    etc., have followed three simple steps to success: having an objective, formulating a plan, and implementing action. School administrators violate the first step
    which makes it impossible for them to follow the other two steps. They do not have clear-cut objectives, much less a plan that will accomplish the objective when given
    action by the teachers. Consequently, every teacher is left to do his or her own thing, rather than follow a successful plan that reaches the objectives.When administrators
    at the local level have clear-cut objectives for each course being taught, a proven plan that will reach these objectives, and then see that each teacher is following that plan, the public
    will have the kind of educatrional system it wants and is already paying for. With the slip-shod method of teaching without clearly-defined objectives and proper supervision, the public
    should be thankful that public education education does the job it is doing. The problems of public education can be solved by simply following the three steps that make anything a
    success: objective, plan, action. The modern-day school is satill just a lot of one room schools under one roof, with each "schoolmarm:" doing his or her own thing. Read more at Internet Free Press.

    September 29, 2010 at 5:19 pm |
  2. Roy Lucas

    Don't let the smooth taste fool you. The backers of Barack Obama are alive and well. No one is fooled by the political mayhem that is Fox News. Racheal Maddow, and Chris Mathews are backing their statements with facts. You will not be able to say that about Fox.


    September 29, 2010 at 7:25 pm |
    • Brandywine

      Your webtise has to be the electronic Swiss army knife for this topic.

      September 23, 2011 at 7:58 pm |
  3. Roy Lucas

    California has about 8 million people in it, and a budget greater than most countries. More than I can say about states like Delaware!


    September 29, 2010 at 7:27 pm |
  4. Roy Lucas

    The Republicans are getting a taste of their own medicine.
    The congress was trying to extend benefits for the unemployed not long ago, who stood in the way ? The Republicans. The congress tried to pass banking reform, Again the Republicans cock blocking. Believe me, those who will be voting are keeping count!

    September 29, 2010 at 7:34 pm |
  5. Public Rancor

    I'm a mom and I rarely shop at Walmart. I do however plan to vote.
    You are all feeding the public s bunch of hooey.
    I think Obama is doing a great job despite the lack of support from the country.

    September 29, 2010 at 7:50 pm |
    • Indy

      That insight's pfercet for what I need. Thanks!

      December 13, 2011 at 9:22 am |
  6. Beth

    Target Moms vs. Walmart Moms.
    The study presented this evening was interesting, but not surprising. I think that if you did the same polling at Target you would get a slightly different response, especially when it comes to the party they would vote for.

    September 29, 2010 at 7:53 pm |
  7. Public Rancor

    I noticed how that pollster scratched his head when you pointed out thatt he study was sponsired by Walmart. HA! He's so credible!

    September 29, 2010 at 7:56 pm |
  8. Albert Marchetti

    Thanks for covering Obama's silly comments about the "disservice" of Fox News vs. the "service" of MSNBC. Both networks are clearly biased and opinionated. The President severely loses credibility by making such obviously self-serving statements and taking sides on such ridiculous issues. Your coverage reinforces my faith in CNN.

    September 29, 2010 at 8:02 pm |