In 2004, George W. Bush relied on the support of soccer moms throughout the country to help secure reelection. In 2008, a new voting bloc of middle-class mothers emerged and again proved crucial in helping propel Barack Obama to victory. Dubbed “Walmart Moms,” these moderate, middle-class women make up more than 15 percent of the electorate and favored Obama over John McCain by five percentage points. Tonight on John King, USA we’ll talk to two pollsters from firms Public Opinion Strategies and Momentum Analysis, who have important new findings on how these women feel about the direction of the country now, and how congressional candidates can win their vote in November.
For a look at the new research, check out the links below.